Ministerial Statement: New road safety campaign celebrates Life

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Minister for Transport
The Honourable Rachel Nolan
19/05/2009

New road safety campaign celebrates Life

Birthdays, anniversaries, holidays, family and friends will be the focus of Queensland's new road safety campaign Here for Life Transport Minister Rachel Nolan announced today.

"The new campaign, Here for Life, aims to remind all Queenslanders of the reasons why they need to take responsibility and drive safely," Ms Nolan said.

"This campaign has taken a different direction to previous road safety campaigns by personally highlighting the fact that road safety is a community issue and it is the personal responsibility of each Queensland road user to make our roads safe," Ms Nolan said.

The campaign is supported by an interactive website where people can share images, stories and road safety information with others and actively demonstrate their support for safe driving.

Users will also be able to share their stories, pictures and information and send the road safety messages out to all Queenslanders.

"Via the new website, Queenslanders have been given another opportunity to actively make road safety a priority in their lives and help reduce the road toll," said Ms Nolan.

The Here for Life campaign follows the success of the Share My Story campaign and website launched in January this year.

Here for Life is a social networking website which expands on the Share My Story website, providing Queenslanders with an ongoing portal to share their 'LifePIX' (images portraying why they are Here for Life), record their personal stories on how they have been affected by road trauma and search for road safety information.

"Go online, share your LifePIX and road safety messages, brush up on safe driving practices and use them while out on the roads," Ms Nolan said.

The Here for Life website is www.hereforlife.qld.gov.au

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