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What to call a BUZ outside the BCC area?

Started by #Metro, February 09, 2011, 07:04:53 AM

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#Metro

February 09, 2011, 07:04:53 AM
Can't use BUZ- BCC trademark. What should BUZ routes be called when outside of the BCC area (eg. on the Sunshine/Gold Coast)?
TL's HFP (High Frequency Priority) sounds very boring...
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

Jonno

#1
February 09, 2011, 08:04:29 AM Last Edit: February 09, 2011, 08:06:34 AM by Jonno
A BUZ. BCC should get over itself and allow the term to be used by Translink.  PS BCC does not own it's own routes. Translink do.

EDIT: and any other public transport authority who wants to use it. Trademarked! What a self centered and egotistical thing to do!

#Metro

#2
February 09, 2011, 08:38:48 AM
To be fair, BCC did develop it at a time before TransLink existed, and it is legally their 'intellectual property'. BCC did a good job implementing something totally crazy- high frequency even at 11pm on a Sunday night- and contrary to all conventional transport planning wisdom, it actually worked spectacularly, and threw into doubt the prevailing idea that no-one is interested in traveling outside peak hour or for non-work purposes.


However, like you said, there doesn't seem to be a reason why it can't be licensed out for use elsewhere.
I suspect TL doesn't like this idea of paying at all. HFP is hardly inspiring though... so it really depends. I notice that B.Line used in Vancouver has been adopted in other places around the world. Maybe B.Line could work?
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

#Metro

#3
February 09, 2011, 08:40:12 AM
And B.line--- could imply 'BUZ line' without actually saying it!  :is- :-X
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

Stillwater

#4
February 09, 2011, 08:41:34 AM
Maybe people could play around with this: JIFF (Jump-In Frequent Flyer)  Slogan -- Get There In A Jiff

#Metro

#5
February 09, 2011, 08:48:33 AM
 :-t
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

Stillwater

#6
February 09, 2011, 08:50:59 AM
However, Jiff is the name of a popular household cleaner.

#Metro

#7
February 09, 2011, 08:53:32 AM
Surely though people know the difference... it would be funny if they didn't!  ;D LOL!!!
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

#Metro

#8
February 09, 2011, 08:54:46 AM
QuoteMaybe people could play around with this: JIFF (Jump-In Frequent Flyer)  Slogan -- Get There In A Jiff

I can see an answer!!!

FREQUENT FLYER!

"Fly from your local bus stop!"
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

Gazza

#9
February 09, 2011, 10:55:34 AM
I agree, just call it a BUZ, no reason TL and BCC couldn't negotiate a little bit.

somebody

#10
February 12, 2011, 19:20:30 PM
Quote from: Jonno on February 09, 2011, 08:04:29 AM
A BUZ. BCC should get over itself and allow the term to be used by Translink.  PS BCC does not own it's own routes. Translink do.

EDIT: and any other public transport authority who wants to use it. Trademarked! What a self centered and egotistical thing to do!
+1.

Is it really a registered trademark, that no one else could use?

Gazza

#11
February 12, 2011, 19:24:36 PM
http://pericles.ipaustralia.gov.au/atmoss/falcon_details.show_tm_details?p_tm_number=1021314&p_search_no=1&p_ExtDisp=D&p_detail=DETAILED&p_rec_no=2&p_rec_all=3

They own it, but there is no reason they couldn't just let appropriate bus services use it too. BCC dont own the TL logo, but it is on their buses isn't it?

dwb

#12
February 27, 2011, 08:38:21 AM
TL should just use it. IF BCC have an issue get them to take them to court. I'm sure the ratepayers would love to know that BCC was wasting money on pointscoring.

SteelPan

#13
March 31, 2011, 20:13:10 PM
Quote from: tramtrain on February 09, 2011, 07:04:53 AM
Can't use BUZ- BCC trademark. What should BUZ routes be called when outside of the BCC area (eg. on the Sunshine/Gold Coast)?
TL's HFP (High Frequency Priority) sounds very boring...

BUZZXpress    :conf    :conf   :conf
BUZZLink

IF either of them get up, I want 5% Gross of all fares!     :hg   :hg   :hg
SEQ, where our only "fast-track" is in becoming the rail embarrassment of Australia!   :frs:

SteelPan

#14
March 31, 2011, 20:52:17 PM
How about a bright RED bus with Mr whippy style music coming out of it and Kenny Koala driving it, and everyone could do a "Wiggles" style dance as the bus drives along and it could be called "TheWhackyFunBusDrivenByAnOversizedKoala" or the "TheWhackyFunBusDrivenByAnOversizedKoalaX" for limited stop peak hour services.

If the above idea gets up 1) I'll be staggered and 2) Someone else can publicly claim the idea.......   ;D

:bu
SEQ, where our only "fast-track" is in becoming the rail embarrassment of Australia!   :frs:

Stillwater

#15
April 02, 2011, 09:56:18 AM

Yo dude, must have been a 'fully sick' Friday night.   :-r

longboi

#16
April 06, 2011, 11:04:57 AM
What is so impossible about BCC simply revoking their trademark and allowing it to be used throughout the TL network?

ozbob

#17
April 06, 2011, 11:57:43 AM
Quote from: nikko on April 06, 2011, 11:04:57 AM
What is so impossible about BCC simply revoking their trademark and allowing it to be used throughout the TL network?

Indeed ...  seems the best solution ...
Half baked projects, have long term consequences ...
Ozbob's Gallery Forum   Facebook  X   Mastodon  BlueSky

Gazza

#18
April 06, 2011, 12:59:34 PM
Plus, its not as if TL couldn't play hardball with BT for a change (They need to do that more often)
Let us use the BUZ name, or we'll cut your funding.

mufreight

#19
April 06, 2011, 15:05:31 PM
A BUZ is a BUZ is a BUZ, we could change the colour to make it different

#Metro

#20
April 06, 2011, 15:39:11 PM
ZIP line
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

justanotheruser

#21
April 06, 2011, 17:58:27 PM
Quote from: SteelPan on March 31, 2011, 20:13:10 PM
Quote from: tramtrain on February 09, 2011, 07:04:53 AM
Can't use BUZ- BCC trademark. What should BUZ routes be called when outside of the BCC area (eg. on the Sunshine/Gold Coast)?
TL's HFP (High Frequency Priority) sounds very boring...

BUZZXpress    :conf    :conf   :conf
BUZZLink

IF either of them get up, I want 5% Gross of all fares!     :hg   :hg   :hg
although a court could rule that it is too similar to allow it to be used.  Of course might make right is the reality of the law just look at Jetstar. The logo and name were used by a company that did pilot training

Jonno

#22
April 07, 2011, 01:07:02 AM
How auto"Green Line", "blue line", yellow Lone, Logan Road Line

Sunbus610

#23
April 07, 2011, 16:08:17 PM
Since Brisbane City Council (Brisbane Transport) are a bit up themselves and so protective of there BUZ term, I'd prefer to see TRANSLink come up with something different from them.

BRT (Bus Rapid Transit) appears to be one of the most utilised term for this type of bus service around the world

or perhaps TL could consider the use of letters and then a two digit route number, a bit similar to how Sydney Buses use this concept

R - Rapid bus service

R50 (rapid bus service - Ipswich to Goodna)
R55 (to maybe replace the 555)
R70 (rapid bus service Southport to Broadbeach)
R71 (rapid bus service Broadbeach to Tweed Heads)
R60 (rapid bus service - Maroochydore to Caloundra)
R62 (rapid service - Maroochydore to Noosa)
R25 (rapid service - Redland Bay to Brisbane)



X - Express bus service

X60 (express bus service - Caloundra to Maroochydore)
X62 (express bus service - Maroochydore to Noosa)
X70 (express bus service - Broadbeach to Tweed Heads)
X71 (express bus service - Southport to Broadbeach)



L - Limited stops

L27 (limited stops - Victoria Point to Brisbane)
L57 (limited stops - Springwood to Brisbane)

Just some examples I'm putting out there, please shoot me down if you think they're corny or won't work :wi3







Proud to be a Sunshine Coaster ..........

#Metro

#24
April 07, 2011, 16:47:08 PM
I'm kind of against the letters in the numbering, particularly after experiences of the Adelaide (F buses?) and Canberra systems.
Its like, "what IS that?".

Words are better IMHO. "rapid bus" might just do the trick.
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

ButFli

#25
April 07, 2011, 20:47:29 PM
BART - Brisbane Area Rapid Transit :D

#Metro

#26
April 07, 2011, 21:49:36 PM
Nice one ButFli, but perhaps San Fransisco will sue us?

However, its really for non-brisbane areas. So SART and GART and IART hmm... 
Negative people... have a problem for every solution. Posts are commentary and are not necessarily endorsed by RAIL Back on Track or its members.

ButFli

#27
April 07, 2011, 22:28:37 PM
I was also thinking Must Use Non-inventive Initials (MUNI) but then I remembered Muni isn't an acronym. :D
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