Digital messaging network project

[ozbob]

Brisbanetimes --> New digital advertising network set to be installed across SEQ public transport

12th March 2019

New digital screens displaying advertising and real-time cancellations could be rolled out on buses, trains, bus shelters and next to major roads across south-east Queensland.

Transport and Main Roads has begun a market sounding process to gauge interest in its "digital messaging network project".

It would involve the installation of digital screens, which for the successful tenderer would provide an opportunity to "access an exclusive large-scale commercial advertising platform, on multiple modes of transport and road corridors across south-east Queensland".

TMR envisaged the networked system could include real-time timetables and route delays, free wi-fi, mobile charging points and emergency messaging.

"[Customers] want to access real-time information 'in the moment' at public transport stops or station, especially when disruptions occur on the network or services are cancelled," a tender reads.

Phase one would include the Gold Coast light rail's stations and screens inside trams, existing static billboards on the M1 between Brisbane and the Gold Coast and using the MyTransLink app.

Later phases may include the South East Busway, Brisbane Metro, selected bus shelters, park 'n' rides and bus interchanges, on-board screens on bus services, internal screens in Queensland Rail's New Generation Rollingstock trains and state-controlled road corridors.

It could also potentially feature the "collection and right to use customer data", while TMR would get a slice of the revenue raised from commercial advertising.

A TMR spokesman said the digital network could deliver real-time information to customers.

"For example, public transport users could be advised via messages on these screens of delays to services due to severe weather," he said.

"Ideally, the digital network will be funded and managed by the private sector.

"It is anticipated that users will have an option to opt in/ out of data collecting services."

The market sounding process is open until April 2.

Brisbane City Council already uses advertising "skins" on the outside of the city's buses, which last year generated more than $4 million in revenue.

[ozbob]

Anyone know anything more about this?  Thanks ..

[ozbob]

https://www.hpw.qld.gov.au/qtenders/tender/display/tender-details.do?id=26938&action=display-tender-details&returnUrl=%2Ftender%2Fsearch%2Ftender-search.do%3F%24%7Brequest.queryString%7D

The Queensland Government represented by the Department of Transport and Main Roads (TMR) is inviting industry participants to participate in a market sounding process in relation to TMR's intention to procure services for the Digital Messaging Network Project (DMN Project) as specified in Section 2 - Project Background.

The key objectives of the market sounding process are for TMR to:

gauge market interest in the DMN Project;
better understand the commercial and operating models that may be applied to the DMN Project;
clarify market expectations in terms of the DMN Project, including the project scale, commercial viability and achievability of TMR's Project Objectives; and
obtain market input to assist with finalising the procurement model
The process does not constitute an invitation to offer and is only a market sounding exercise.

[James]

We can't even manage to notify passengers when their service is running >10mins late most of the time, yet alone manage a notification system which tells passengers when their service is going to be delayed. I wonder if this one would be sophisticated enough to be more than simply an interpolation of the scheduled timetable.

Just call them advertising screens & another source for government revenue, because in reality that's all they'll end up being useful for.