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Author Topic: mX to close  (Read 1272 times)

Offline ozbob

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mX to close
« on: May 28, 2015, 02:21:25 PM »
Publication of the mX is ceasing from 12th June in Brisbane, Sydney and Melbourne.

The mX was great for highlighting public transport issues in the early years when it was very localised.  Since it went to a central/national type focus it has lost a lot of its local news and impact I think.  Maybe that was the way to justify closing it.  The commuters' newspaper in many respects.

Thanks mX and all who sailed in her!

Best wishes.

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Robert Dow @Robert_Dow  ·  4 minutes ago

Thanks @mX for great support given to public transport matters over the years. Tks for the other great reads. #springst #qldpol #nswpol
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Offline ozbob

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Re: mX to close
« Reply #1 on: May 28, 2015, 02:25:20 PM »
Brisbanetimes --> News Corp shuts down mX newspaper
Half baked projects, have long term consequences ...
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Offline James

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Re: mX to close
« Reply #2 on: May 28, 2015, 02:35:06 PM »
mX was always a bit of a trashy rag, IMHO. I quickly got sick of seeing so many of them lying around on trains and stations post-PM peak. It didn't really carry anything of substance, and it succeeded thanks to its main audience being a captive one (people bored on trains), peddled by people badgering you to pick one up at every intersection.
Is it really that hard to run frequent, reliable public transport?

Offline ozbob

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Re: mX to close
« Reply #3 on: May 28, 2015, 02:36:55 PM »
In the early years mX Brisbane gave us a lot of opportunity to raise and comment on issues.  For that I am grateful. I got to professionally know a lot of journalists, who have moved on to other platforms be it newspapers, radio, television. 

I think when mX lost the local focus the days were very much numbered from there.
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Offline ozbob

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Re: mX to close
« Reply #4 on: May 28, 2015, 02:52:45 PM »
The Brisbane mX had a great front page to announce the CRR preferred route!  Two parts ..

From the Brisbane mX 13th July 2010 page 1

Albert St Station





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Offline ozbob

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Re: mX to close
« Reply #5 on: May 28, 2015, 03:00:42 PM »


 :P :o
Half baked projects, have long term consequences ...
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Offline pandmaster

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Re: mX to close
« Reply #6 on: May 28, 2015, 04:11:33 PM »
This saddens me. I enjoyed reading mX.

Offline SurfRail

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Re: mX to close
« Reply #7 on: May 28, 2015, 05:32:23 PM »
I'm happy to see it go honestly.

It's fantastic that it did focus on commuting issues, but it was very much captive market stuff.  Now we are starting to get a bit more traction with Murdoch, Fairfax and the ABC and on radio (and to lesser extent TV) we get better penetration of the message at-large.

Offline ozbob

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Re: mX to close
« Reply #8 on: June 12, 2015, 07:40:01 AM »
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Robert Dow ‏@Robert_Dow 3m

Farewell @mX attached one of my favourite headlines in Brisy mX :-) p. 4 & 5 19 Mar 2010 Thanks mX & all for PT help.

Half baked projects, have long term consequences ...
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“You can't understand a city without using its public transportation system.” -- Erol Ozan