UITP Marketing Awards

[ozbob]

=> http://venice.uitp-events-expo.org/en/content/marketing-awards

From TransLink --> http://translink.com.au/news-and-updates/with-your-vote

With your vote we can be world #1

TransLink recently entered the 2011 International Association of Public Transport (UITP) Marketing Awards, submitting an entry for the go card and public transport advertising campaign that was in market late last year.

UITP called for material that conveyed a positive perception of public transport and instilled a sense of pride amongst users of the system.

The campaign was nominated as one of the best among 49 different projects throughout the world and has been shortlisted as one of the five finalists. Other finalists include:

    Azienda Transporti Bergamo - Italy
    VVS Transit and Tariff Association Stuttgart - Germany
    Wiener Linen - Austria
    FGV - Spain

UITP has invited the public to vote for their favourite campaign. Help TransLink be world number 1 and vote now.

[ozbob]

Good luck to them, but I keep having this vision " Delusions of mediocrity, when nothing but second best will do ... "

[colinw]

I think this would be entirely appropriate.  An award for the bl**dy marketing, when what we need is sensible fares & service frequency. Sums things up really - spin over substance.

[somebody]

I think this would be entirely appropriate.  An award for the bl**dy marketing, when what we need is sensible fares & service frequency. Sums things up really - spin over substance.

My sentiments exactly.

[colinw]

As for "instilling a sense of pride amongst users of the system", on returning to Brisbane from places with decent public transport, the sentiments I feel when presented with Brisbane public transport (starting with a non-operating Airtrain because my flight was too late), are:

1) disbelief, and
2) disgust

Definitely NOT pride.

[O_128]

As for "instilling a sense of pride amongst users of the system", on returning to Brisbane from places with decent public transport, the sentiments I feel when presented with Brisbane public transport (starting with a non-operating Airtrain because my flight was too late), are:

1) disbelief, and
2) disgust

Definitely NOT pride.

exactly, I was actually depressed after coming back from europe. Im starting to get to the stage after being on here for 3 years that nothing can be done and no improvements can be made due to the idiocy of translink and the minister.

[Stillwater]

The Queensland Government and its transport agencies are big on the marketing pitch, the glossy brochure graphics and pictures, the video of what might be (the CRR 'drive-through' is a good example).  They do so to become drunk on the delusion rather than confront the reality that customers have to endure.  A world competition for an advertising campaign, eh .....  If they win, no doubt the success will be touted as further evidence of a 'world class' transport system.  It would be a bit like an architect winning a home design award for a beachside house that sits at the edge of a crumbling cliff, about to topple into the sea.  It says it all if Translink wins an award for the 'smoke and mirrors' end of the business.

[ozbob]

Marketing is one thing, I would be interested to know who is the company that does the advertising campaigns or if it is done in house.

I think as a nation we are moving to a critical junction in time ....  more madness or proper balanced transport.

There is a growing realisation that more of the same is getting us no where.  Despite aberrations like the carbon price policy favouring cars etc.  the general trend is for  a momentum building for change.

Every post that you make here helps.  It might seem to be inconsequential but it does help.  Don't despair, just challenge the status quo with vigour and enthusiasm.  It will pay off.

[somebody]

In Sydney, that realisation came early 1990s.  However, there has been a lot of bungling since then.

[Stillwater]

Maybe we should make our own submissions to the judges of the UITP awards -- to tell them the level of pride we feel in Translink.

http://www.uitp.org/about/Contact_us.cfm

UITP General Secretariat
Rue Sainte-Marie 6 (Quai des Charbonnages)
B-1080 Brussels

[BrizCommuter]

Better to write a letter to your MP rather than inflating TransLink's ego.
http://brizcommuter.blogspot.com/2011/09/vote-for-translink.html

[Fares_Fair]

=> http://venice.uitp-events-expo.org/en/content/marketing-awards

From TransLink --> http://translink.com.au/news-and-updates/with-your-vote

With your vote we can be world #1

TransLink recently entered the 2011 International Association of Public Transport (UITP) Marketing Awards, submitting an entry for the go card and public transport advertising campaign that was in market late last year.

UITP called for material that conveyed a positive perception of public transport and instilled a sense of pride amongst users of the system.

The campaign was nominated as one of the best among 49 different projects throughout the world and has been shortlisted as one of the five finalists. Other finalists include:

   Azienda Transporti Bergamo - Italy
   VVS Transit and Tariff Association Stuttgart - Germany
   Wiener Linen - Austria
   FGV - Spain

UITP has invited the public to vote for their favourite campaign. Help TransLink be world number 1 and vote now.

ROFL
You have got to be kidding !

Do they have a single line track category ?
Or perhaps the best re-creation of an 1900's era rail track to the 3rd largest growth area in the state of Queensland category?
Or perhaps the biggest bottleneck category, viz. Beerburrum ?
Or pehaps the greatest number of buses pretending to be trains category ?
Or perhaps the longest definition of 'on-time' performance in the southern hemisphere category ?
Or perhaps ...

Regards,
Fares_fair.

[mufreight]

I watched the promo and voted for Spain.

[Stillwater]

I liked the 'people based' German and Austrian campaigns, but went for the german one, as it had the 'customer' as its focus.  Get voting folks, as Translink urges.

[p858snake]

We had marketing?

[dwb]

We had marketing?

It's on trains only, not BT buses.

[Fares_Fair]

The big question ..
How much was spent on their marketing campaign ?

I belive that it was over and above what was required and perhaps this is the reason for it.

Regards,
Fares_Fair.

[SurfRail]

The VVS campaign won.  Seems the Germans can even do spin better.

http://venice.uitp-events-expo.org/en/content/marketing-awards-2

[Set in train]

The VVS campaign won.  Seems the Germans can even do spin better.

http://venice.uitp-events-expo.org/en/content/marketing-awards-2

Excellent news!

[Stillwater]

The result may help ground a few feet within the state government.

[colinw]

The VVS campaign won.  Seems the Germans can even do spin better.

http://venice.uitp-events-expo.org/en/content/marketing-awards-2

I bet the Germans back it up with services worthy of the spin.

I think I'd choke on my own bile if forced to read an ad for how great Translink is while sitting in the sun waiting 29 minutes for a train.

[Fares_Fair]

The VVS campaign won.  Seems the Germans can even do spin better.

http://venice.uitp-events-expo.org/en/content/marketing-awards-2

I understand that the German rhetoric matches the results, that's what commuters who have been to Germany tell me.

Regards,
Fares_Fair.